Soccerex USA — International Football Business Conference
Full AV Production, Trade Show Support, Multilingual Integration
Soccerex USA convened more than 2,000 global football executives, club representatives, league officials, investors, and media partners for its flagship U.S. conference. With attendees from every major football market, the event required a production infrastructure capable of supporting international standards, multilingual communication, high-density media activity, and a fully integrated trade-show environment.
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At-a-Glance
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Event Type: International football business conference
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Audience: 2,000+ global attendees from dozens of countries
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Format: General sessions, breakouts, trade show floor, press areas, pitch-side activations
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Key Requirements: Multilingual integration, global media coordination, large-scale AV systems, exhibitor support
Background & Objectives
Soccerex USA needed a production partner capable of managing complex AV requirements across multiple environments—mainstage sessions, panel discussions, breakout rooms, exhibitor activations, press zones, and pitch-adjacent programming.
With a diverse international audience, the event also required seamless interpretation systems and communication workflows that could serve presenters, delegates, media outlets, and remote contributors.
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The objective was clear: deliver a technically flawless conference that met global broadcast expectations, supported dozens of exhibitors, and facilitated open, multilingual communication among high-level football stakeholders from around the world.
Our Role
MAXMedia Partners served as the event’s AV integrator and technical command center. We engineered and operated all audiovisual systems across the conference footprint, including general sessions, breakouts, trade show activations, and media zones.
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We coordinated closely with interpreters, global broadcast partners, and international media crews to ensure language access and signal routing remained consistent throughout the event. Our focus was delivering stable, scalable infrastructure that satisfied the needs of presenters, exhibitors, press, and international football organizations.
Production Scope
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Full AV system design and on-site operation for general sessions, panels, and keynotes
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Technical direction and stage management across multiple stages and breakout environments
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Comprehensive trade show AV deployment, exhibitor support, booth integration, and floor logistics
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Multilingual communication support, including interpreter feeds, translation workflows, and media coordination
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Collaboration with international press for routing, audio mixes, interview capture, and content distribution
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Live-switching, playback, routing, and redundancy design for high-volume global audiences
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Continuous real-time troubleshooting and technical support across all venues
Creative & Technical Highlights
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Seamless integration of multilingual interpretation systems for global attendees
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AV infrastructure engineered to support media and broadcast partners from multiple continents
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Technical support and routing networks designed for more than 2,000 attendees
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Specialized workflows to support trade show exhibitors, sponsors, and product demonstrations
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Cross-functional coordination with FIFA, federations, clubs, and league delegates
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Robust signal management and redundancy protocols to meet international media expectations
Outcome & Impact
The conference delivered a strong technical performance, earning positive feedback from Soccerex organizers, presenters, exhibitors, and attendees. MMP’s AV execution ensured clear communication between international stakeholder groups and upheld the event’s standing as a premier global football business gathering.
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General sessions ran flawlessly, the trade show floor operated efficiently, exhibitors received reliable technical support, and international media partners had the infrastructure required for high-quality coverage.
