IHG Ignite 2023 - Mexico City
1,800 Attendees, 4 Days, 18 Brands, 1 High-Impact Global Summit
IHG Hotels & Resorts hosted its annual B2B Ignite conference in June 2023 at the InterContinental Presidente Mexico City. The four-day event brought together approximately 1,800 of IHG’s top customers, partners, and colleagues for strategic updates, brand showcases, and high-level networking. Centered on the theme Intentionally Different, the conference affirmed IHG’s position as a forward-thinking B2B partner across its 18-brand portfolio.
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OUR ROLE PRODUCTION SCOPE CREATIVE & TECH HIGHLIGHTS OUTCOME
Our Role
MAXMedia Partners was engaged to capture the full experience of Ignite 2023 and produce rapid-turn daily highlight videos used to open each morning’s general session. Our creative teams in Dallas and San Francisco collaborated with a multilingual camera crew based in Mexico City, ensuring seamless integration and culturally fluent production throughout the week.
Production Scope
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Documentary crew coordination across all venues and events
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Daily highlight reels delivered overnight for next-day playback
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Coverage of keynotes, brand showcases, and breakouts
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Capture of cultural celebrations and entertainment
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High-impact drone cinematography of Mexico City
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Timelapse production inside one of the city’s oldest churches
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Real-time creative direction and post-production management
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Multilingual support and cross-border team collaboration
Creative & Technical Hi-lites
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Aerial drone sequences showcasing Mexico City’s skyline and vibrancy
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Fast-turn editorial workflows delivering polished videos every morning
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Timelapse footage reinforcing the city’s heritage and architectural depth
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Dynamic party and networking-event coverage capturing the energy of the week
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Efficient collaboration between U.S. and Mexico-based event and production teams