GoPro
Full AV Support, Live Engineering, Multi-Source Signal Integration
GoPro’s quarterly State of the Company program is a high-visibility global broadcast reaching more than 1,500 employees, partners, and stakeholders around the world. These events showcase GoPro’s latest product innovations, upcoming technologies, and strategic updates directly from headquarters. To support this mission, GoPro required a production partner capable of managing complex live AV workflows with the precision expected from a groundbreaking technology brand.
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OUR ROLE PRODUCTION SCOPE CREATIVE & TECH HIGHLIGHTS OUTCOME
Our Role
MAXMedia Partners provided full audiovisual support for the quarterly broadcast, including live switching, encoding, playback, multi-source routing, and fail-safe redundancy. Our team supported GoPro’s executive communications, product showcases, engineering demonstrations, and multi-location integrations.
Engineering Challenge: Live Drone Integration
A defining moment occurred during our very first event with the company: GoPro was launching its new line of drones and wanted to demonstrate the technology in real time—physically showing the drone on stage, then flying it over the California campus while simultaneously displaying two live feeds side by side:
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The drone’s onboard camera
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A camera capturing the drone in flight
This workflow had never been executed internally, and GoPro’s engineering team was still experimenting with how to output and route the drone’s signal into a broadcast environment.
To achieve flawless execution, MMP collaborated directly with GoPro’s engineers to identify, stabilize, and route the drone’s signal through our broadcast switcher. The challenges included:Incompatible codec output from the dronePlatform mismatch (Windows-based GoPro engineering laptops)No native path to ingest the feed into a Blackmagic ATEM systemNeed for synchronized feeds for side-by-side broadcast displayZero margin for failure, as three previous AV vendors had been unable to achieve this result
Our Technical SolutionMMP engineered a custom signal workflow:
Dialed in codec settings in coordination with GoPro’s engineering team
Inserted additional converters to translate the drone output
Captured the signal via Windows-based ingest
Transcoded to H.264 for reliable broadcast compatibility
Routed the feed into the ATEM switcher
Synced drone and ground-camera feeds for a real-time side-by-side composition
Output the combined signal back to the global broadcast network
The result was a smooth, stable, high-quality feed—delivered flawlessly on the first attempt.
Production Scope
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Full AV setup and tech direction for live quarterly broadcasts
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Multi-source signal routing and synchronization
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Playback, switching, encoding, and network distribution
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Integration of product demos, engineering feeds, and multi-camera environments
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Redundancy planning for global employee and stakeholder access
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On-site execution at GoPro HQ in collaboration with engineering teams
Creative & Technical Hi-lites
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First-ever successful integration of live drone footage into GoPro’s broadcast platform
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Stable real-time side-by-side display of drone feed and ground camera
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Signal translation across incompatible hardware and codec environments
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Achieving GoPro’s mandate for “Flawless Execution” where three prior AV vendors had failed
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Six-year ongoing production relationship following the success of the first event
Outcome
The event was a technical triumph, earning internal applause from the company and securing MMP as GoPro’s broadcast partner for the next six years.
Our engineering success reinforced the brand’s own reputation for innovation and elevated the energy of their quarterly communications across the global workforce.
