ebay
Berlin Intern Training Program, Video Production, Instructional Content
In 2023, eBay launched a comprehensive Intern Training Program for its Berlin, Germany office—an initiative designed to attract top talent, provide structured onboarding, and create a clear pathway for long-term employment within the company. To support the program, eBay needed content that combined corporate culture, European workforce expectations, and best practices in early-career development.
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OUR ROLE PRODUCTION SCOPE CREATIVE & TECH HIGHLIGHTS OUTCOME
Our Role
MAXMedia Partners was contracted to conceptualize, script, produce, and deliver a full suite of training videos and companion written materials. The content needed to speak equally well to new candidates, selected interns, and internal stakeholders responsible for shaping the next generation of eBay talent.
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MMP’s approach blended U.S.-based creative direction with German-based production, allowing eBay to avoid the high cost of transporting a large American crew while ensuring cultural fluency, linguistic accuracy, and a smooth on-site workflow.
Content Themes
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Overview of eBay’s corporate culture and global organization
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Best practices for high-performing internship programs
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European workplace expectations vs. global eBay policies
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Training and development guidance for interns entering the tech workforce
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Clear pathways for interns seeking long-term growth within eBay’s corporate structure
Production Scope
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Full program concept development and content planning
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Scriptwriting, shot lists, and written companion materials
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Coordination with eBay HR, program leads, and curriculum owners
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Hiring and managing a Berlin-based production crew
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On-location direction and interview capture
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Multi-language and cross-cultural alignment for internal use
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Editorial, graphics, color, audio, and deliverables for eBay’s internal training systems
Creative & Technical Hi-lites
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European-based crew sourcing to minimize cost and maximize cultural alignment
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Scripts and visuals tailored for an international corporate audience
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Integrated companion documents supporting ongoing development
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Smooth communication among U.S. directors, German crew, and Berlin curriculum teams
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Content built to be evergreen, scalable, and adaptable for future years
Outcome
The training series formed the foundation of eBay Berlin’s intern development experience. The combination of polished video assets, structured written materials, and cross-cultural alignment delivered a consistent onboarding process and strengthened eBay’s talent pipeline. The production model also established a proven framework for international training programs with cost efficiency and cultural fluency at its core.
