Soccerex USA
Soccerex USA convened more than 2,000 global football executives, league officials, investors, and media leaders for its flagship U.S. conference. With attendees representing every major football market, the event required a technically rigorous production environment capable of supporting multilingual communication, international broadcast standards, and a complex trade show ecosystem. MAXMedia Partners delivered a fully integrated AV solution that ensured seamless communication, reliable infrastructure, and world-class execution across every facet of the event.
At-a-Glance
Services Provided
Full AV system design and on-site operation for general sessions, keynotes, and panels
Technical direction and stage management across multiple stages and breakout environments
Trade show AV infrastructure, exhibitor support, booth integration, and floor logistics
Multilingual communication workflows, including interpreter feeds and translation coordination
Media and press support, including audio routing, interview capture, and signal distribution
Live switching, content playback, routing, and redundancy planning
On-site technical troubleshooting and real-time operational support
Our Role & Scope of Work
MAXMedia Partners served as the lead audiovisual production partner for Soccerex USA, providing end-to-end system design, technical direction, and on-site execution. Our team engineered and managed all AV environments throughout the multi-day conference, coordinating closely with interpreters, international media outlets, translation vendors, and event organizers to ensure clarity, consistency, and reliability across all sessions and spaces.
Deliverables
Fully deployed AV systems for conference sessions and breakout rooms
Multilingual interpretation and audio distribution infrastructure
Trade show and exhibitor AV installations
Media-ready audio and video routing for international press
Live-switched general sessions with integrated playback and redundancy
On-site technical staffing and operational management
Timeline
May, 2018
Location
Marlins Stadium; Miami, FL
The Challenge
Soccerex USA is not a typical conference. It operates at the intersection of global sport, media, and business, with expectations shaped by international football federations, professional clubs, and worldwide broadcasters.
The event demanded flawless audiovisual execution across general sessions, breakout rooms, press areas, exhibitor booths, and the trade show floor—while simultaneously supporting live interpretation, global media workflows, and real-time collaboration among international stakeholders.
The Strategy
Soccerex USA required an AV partner that could think globally and execute locally. Our approach centered on building a modular, standards-driven production environment that could scale across multiple spaces while maintaining consistent quality for international audiences.
We designed the event’s AV infrastructure as a unified ecosystem rather than a collection of isolated rooms. This allowed interpretation systems, media feeds, exhibitor workflows, and broadcast requirements to coexist without conflict. Particular emphasis was placed on language accessibility, signal reliability, and redundancy planning to meet the expectations of global football organizations and international press.
Execution
MAXMedia Partners deployed a dedicated technical team to manage every production layer of the conference. From pre-event system design through on-site operation, our engineers and operators oversaw general sessions, panels, breakout rooms, press areas, and the trade show floor as a single integrated environment.
Multilingual interpretation systems were installed and tested across key spaces, ensuring real-time language access for international attendees and media. Audio, video, and data signals were routed to accommodate live interpretation, recording, press distribution, and exhibitor demonstrations without interruption.
Throughout the event, our team provided continuous on-site support, rapidly adapting to schedule changes, speaker needs, and media requests. High-volume routing and redundancy systems ensured uninterrupted delivery across all sessions, even during peak traffic and high-demand moments.
The Outcome
Soccerex USA concluded as a technical and operational success, earning strong feedback from organizers, presenters, exhibitors, and attendees. MAXMedia Partners’ execution enabled seamless communication between international stakeholders, supported global media participation, and delivered the production quality expected by leading football organizations. The trade show floor operated efficiently, exhibitors received dependable technical support, and the conference reinforced Soccerex’s standing as a premier global football business event.
Key Results
Enabled seamless communication for more than 2,000 international attendees
Successfully supported multilingual interpretation across multiple sessions and venues
Delivered broadcast-ready AV infrastructure for international media and press partners
Maintained consistent production standards across general sessions, breakouts, and trade show spaces
Provided reliable, real-time technical support for exhibitors, sponsors, and presenters
Reinforced Soccerex USA’s reputation as a premier global football business conference