IHG Hotels

MAXMedia Partners delivered rapid-turn, high-impact event coverage for IHG’s flagship B2B conference, producing daily highlight films overnight and managing a cross-border production operation that captured the scale, culture, and momentum of a four-day, multi-venue international event.

At-a-Glance

Services Provided

Live Event Production
On-Site Content Creation
Documentary Event Coverage
Rapid-Turn Post-Production
Aerial & Specialty Cinematography

Our Role & Scope of Work

End-to-end management of on-site production and post-production workflows, including creative direction, crew coordination, specialty cinematography, overnight editing pipelines, and delivery of polished content under fixed daily deadlines.

Deliverables

Daily highlight videos for general sessions
Event documentary footage across all conference programming
Aerial drone footage of Mexico City
Timelapse sequences featuring historic architecture
Social- and internal-facing video assets

Timeline

4 days (June 2023)

Location

Mexico City, Mexico

The Challenge

IHG Ignite is a high-visibility, multi-day international conference with zero tolerance for missed deadlines. Content needed to be captured across keynotes, breakouts, cultural moments, and offsite events, then edited and delivered overnight for playback each morning.

The production also required seamless collaboration between U.S.-based creative leadership and local, multilingual crews operating across multiple venues.

The Strategy

MAXMedia Partners designed a split-team workflow that combined on-the-ground capture in Mexico City with tightly managed editorial and creative oversight. By pre-defining editorial priorities, delivery windows, and communication protocols, the team ensured speed without sacrificing narrative clarity or production quality.

Execution

Documentary crews were deployed across all sessions and events, capturing executive messaging, brand showcases, and attendee engagement. Drone and timelapse units added scale and sense of place, grounding the conference within Mexico City’s cultural and architectural identity.

Each night, footage was rapidly ingested, edited, reviewed, and finalized for next-morning general session playback. Creative direction and post-production were actively managed in real time to accommodate evolving client requests.

The Outcome

IHG leadership praised both the creative quality and the reliability of delivery. As confidence in the system grew, the client expanded the scope multiple times during the event. The success of Ignite 2023 reaffirmed MAXMedia Partners as a trusted partner for future high-stakes, international events.