GoPro
In partnership with Tucker Media Group (TMG), MAXMedia Partners engineered and delivered GoPro’s global quarterly broadcasts, solving a mission-critical live drone integration challenge that internal teams and three prior AV vendors could not. The success of the first event established a six-year production partnership built on technical precision, live innovation, and zero-failure execution.
At-a-Glance
Services Provided
Full AV Support
Live Broadcast Engineering
Multi-Source Signal Integration
Executive & Product Presentation Support
Redundancy Planning & Global Distribution
Our Role & Scope of Work
In partnership with Tucker Media Group (TMG), MAXMedia Partners provided end-to-end broadcast engineering and on-site execution, including live switching, encoding, playback, multi-source routing, and direct collaboration with GoPro’s engineering teams to solve undocumented signal workflows.
Location
GoPro Headquarters, California
Deliverables
Quarterly live global broadcasts
Real-time product demonstrations
Side-by-side live drone and ground-camera feeds
Encoded and distributed global program feed
Fail-safe broadcast systems
Timeline
Six-year ongoing engagement (Quarterly events)
The Challenge
GoPro’s State of the Company broadcast demanded flawless execution at global scale. During MMP’s first engagement, the company planned a live demonstration of a newly launched drone. The goal was ambitious and public: show the drone on stage, then fly it live over the campus while displaying two synchronized video feeds in real time.
The problem: there was no existing workflow to route the drone’s signal into a broadcast environment. The drone output used incompatible codecs, ran on Windows-based engineering systems, and had no native path into GoPro’s Blackmagic ATEM infrastructure. Three previous AV vendors had already failed to solve it.
The Strategy
Working in partnership with Tucker Media Group (TMG), MMP embedded directly with GoPro’s engineering team to reverse-engineer the drone signal path.
Rather than forcing a standard broadcast workflow onto experimental hardware, the team stabilized the output at the source and translated it step-by-step into a broadcast-safe format without introducing latency or instability.
Execution
In close coordination with Tucker Media Group (TMG) and GoPro’s engineering staff, MMP engineered a custom signal chain from scratch:
• Coordinated directly with GoPro engineers to adjust drone codec settings
• Introduced additional converters to translate the raw signal
• Captured the feed via Windows-based ingest systems
• Transcoded the signal to H.264 for broadcast reliability
• Routed the feed into the ATEM switcher
• Synchronized drone and ground-camera feeds for real-time side-by-side display
• Delivered the combined output to the global broadcast network
The Outcome
The broadcast executed flawlessly. The drone demonstration became the defining moment of the event, earning internal recognition across the company and immediately establishing trust with executive leadership.
That first success led directly to a six-year ongoing partnership, with MMP serving as GoPro’s broadcast production partner for quarterly global communications.
Key Results
First-ever successful live drone integration in GoPro’s broadcast environment
Real-time synchronized dual-feed display delivered without latency or signal failure
Solved undocumented signal-routing challenges that internal teams and prior vendors could not
Zero broadcast failures in a high-visibility global program
Secured a six-year recurring production relationship
• Demonstrated the effectiveness of a multi-partner engineering collaboration under live-broadcast pressure