ebay

eBay launched a comprehensive Intern Training Program for its Berlin office to attract top talent, establish a consistent onboarding experience, and create clear pathways for long-term employment. MAXMedia Partners was engaged to develop culturally fluent training content that aligned global eBay standards with European workforce expectations.

At-a-Glance

Services Provided

Training program concept development
Instructional content strategy and planning
Scriptwriting and curriculum-aligned written materials
Creative direction and interview development
International production coordination
Editorial, graphics, audio, and color finishing
Internal training system delivery support

Our Role & Scope of Work

MAXMedia Partners led the program from concept through delivery, coordinating closely with eBay’s HR leaders, program managers, and curriculum owners to ensure the content met internal training standards and long-term workforce goals.

Location

Berlin, Germany

Deliverables

Intern training video series
On-location interviews and instructional segments
Written companion materials and reference documents
Multi-language, cross-cultural content assets
Evergreen training modules for future cohorts

Timeline

2023

The Challenge

eBay needed a scalable intern onboarding solution that balanced corporate culture, regional workplace norms, and early-career development best practices.

The content had to resonate with international candidates while remaining operationally efficient and aligned with internal HR and curriculum standards.

The Strategy

MAXMedia Partners combined U.S.-based creative direction with a Berlin-based production team, ensuring cultural fluency, linguistic accuracy, and cost efficiency while maintaining a consistent global brand voice.

Execution

MMP sourced and managed a Berlin-based production crew, eliminating the need for a large U.S. travel footprint while preserving creative control. Scripts and visuals were tailored for an international corporate audience, and production workflows were designed to support smooth collaboration between U.S. directors, German crews, and eBay’s Berlin curriculum teams.

The Outcome

The training series became the foundation of eBay Berlin’s intern development program, delivering a unified onboarding experience and a proven model for international training initiatives built on efficiency, cultural fluency, and scalability.